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Electronic mail is rapidly becoming the dominant form of written communication in the 1990s, and effective e-mail writing skills are essential for everyone in both professional and personal settings. This fast-paced medium makes new demands on writing style and has its own customs and conventions. The challenge of e-mail is combining formal and informal written English, online jargon, and the right personal style to create clear and concise electronic communication. The Elements of E-mail Style is the first practical guide to written electronic communication. It simplifies and summarizes essential writing techniques so you can upgrade your writing skills and see your e-mail make maximum impact in minimal time. You'll quickly learn how to master e-mail conventions, such as its jargon and etiquette; deal with issues of e-mail politics and privacy; structure your e-mail messages for impact; simplify your e-mail by choosing the right words and cutting word fat; achieve the right tone and rhythm; build better e-mail messages sentence by sentence; improve your spelling and use abbreviations to save time; add expression to your e-mail messages by using punctuation and smileys; and give visual variety to your e-mail through formatting and special characters.

The Internet has changed the way we do business. Customers expect websites, information links, one-stop-shopping online--and businesses are scrambling to meet their demands. "Be proactive. Embrace the Internet as a powerful marketing tool, and you'll reap the rewards of this new medium," say the authors of "Internet Direct Mail." Their practical, step-by-step guide shows you how to maximize the unique features of the Internet to create low-cost, highly effective direct-marketing campaigns. If your company is networked and has a website, nothing should stop you from marketing directly to your online customers and prospects. E-mail campaigns are not only less costly and more effective than paper mailings but also bring you instantaneous results and help you make lasting links with customers in a way that's impossible using "bricks-and-mortar" techniques. "Internet Direct Mail" is written for those who need to know how to create, send, and track the results of an e-mail campaign. It's also a valuable reference for those who are already marketing online and want to find out how to improve results while avoiding the mistakes that can cost you sales or customer goodwill. "Internet Direct Mail" addresses the questions and concerns of serious, legitimate marketers, including: How do I avoid the appearance of "spam"? Will my prospects expect free products? Do I need to use fancy graphics? How will I get my busy, surfing prospects to stop and open my message? Here are the tips you need to write simple yet sizzling body copy, create a subject line that's impossible to ignore, and build a strong house e-mail list that may, over time, outperform your current postal list. You'll find that much ofwhat you already know about direct marketing translates easily to the Internet. "Internet Direct Mail" reviews these basics thoroughly yet never lets you forget that you're dealing with a fast-changing, highly technical medium.

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E-Mail Games - "E-mail games" is a short common hobby venacular for "Play by E-mail" (PBEM) games, a type of hobby wargaming. Play by E-mail games were the Play by Mail (PBM) industry's attempt to adapt to the emerging internet in the mid to late 1990s, when e-mail quickly began replacing regular or "snail mail.

Mail submission agent - A mail submission agent or MSA is a computer program or software agent which receives electronic mail messages from a mail user agent (MUA) and contacts an mail transfer agent (MTA) for delivery of the mail.

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